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De un hallazgo a un caso ganador: la colaboración detrás de “Cualquier cosa, por Nequi”Una expresión que ya formaba parte de la cultura colombiana dio origen a la campaña “Cualquier cosa, por Nequi”. Edelman y Zing, la agencia in-house de Nequi, retomaron esta frase popular y la convirtieron en una estrategia de marca para demostrar las posibilidades de pagar con Nequi. La campaña impulsó resultados de negocio y obtuvo el primer Effie para Edelman en América Latina.KEEP READING
Programas de gobierno – Elecciones presidenciales 2026El próximo 31 de mayo, Colombia elegirá al próximo presidente de la República en un contexto de fragmentación política, restricciones fiscales y retos estructur…KEEP READING
Análisis elecciones Marzo 2026Este análisis presenta una visión integral de las elecciones de marzo de 2026 en Colombia, un momento clave que redefine tanto el panorama legislativo como la c…KEEP READING
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WEF 2002: When the World Came to New YorkIn the months following 9/11, the World Economic Forum’s move from Davos to New York became a powerful show of confidence in the city’s recovery. Richard Edelman looks back on the decision and the optimism it brought during a time of uncertainty.KEEP READING
Japan’s FY2027 Budget Requests: Investing in a “Strong and Prosperous Japan”Japan’s FY2027 budget requests offer an early view of how the Takaichi administration intends to translate its “responsible proactive fiscal policy” into practice. The record JPY 143 trillion (USD 931 billion) headline matters, but the more important signal is where the government wants to build capacity.
Across AI and semiconductors, energy, healthcare and defense, public spending is increasingly being used to strengthen the technologies, infrastructure, production capacity and supply chains Japan considers critical to growth, economic security and resilience.
For businesses, this could create new opportunities—but also greater expectations around domestic investment, innovation and supply resilience. The key question now is which of these ambitions survive budget negotiations and translate into actual funding by year-end.KEEP READING
Twenty-Five Years After 9/11Richard Edelman reflects on the 25th anniversary of 9/11, sharing personal memories, Edelman’s response and the enduring lessons of leadership, resilience and remembrance.KEEP READING