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South Africa was one of only two countries holding elections to see a significant increase in overall trust, but fears of job insecurity are steadily rising.

Trust in Government declines (38%) while Kenyans approve of hostile activism as a means to drive change (46%).

The 2025 Edelman Trust Barometer reveals a complex trust landscape across Africa, with Kenya showing optimism amid institutional distrust, South Africa experiencing a rare rise in government trust, and Nigeria seeing a notable 4-point increase in overall trust.

In South Africa, trust in the energy sector is on the rise, with growing confidence in green energy solutions.

In this PRCA Fuse Podcast, Edelman Africa's Head of Brand for Africa, Mpumelelo Zondi discusses the incredible success of our KFC Proposal campaign during the PRCA.

Watch Busi Roberts from Edelman Africa and other PR industry leaders engage in this important discussion on the impact of mental health within the PR landscape.

Today, more than ever, women are faced with navigating the triple challenge of living in a socio-economically unequal society, slow-to-close gender pay gap, and managing family households, while trying to ensure these challenges don't affect career progression. 

Video is an essential tool for communication that can dramatically amplify your brand’s voice and message. Our video team combines technical expertise with creative storytelling to produce compelling visual content that captivates and engages audiences.

We understand the complexities of the political and regulatory environments across Africa and offer expert counsel to navigate these arenas effectively.

Our team of experienced communicators is skilled in developing holistic media strategies that integrate seamlessly with your overall marketing goals.