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For 21 years, Edelman has been studying trust in institutions to do what is right. The Edelman Trust Barometer Special Report: Climate Change looks at how trusted institutions are to address the climate emergency—and the specific actions each institution is expected to take.

Bradley Pulford, VP and Managing Director for HP Africa, recently spoke to Caryl Kolk, Group Account Director, Edelman Africa about the current state of Trust in technology.

As South Africa recovers from recent civil unrest, and grapples with continued inequality and an ongoing global health crisis, the private sector is going to have to double down on taking action to improve society, whether through direct intervention, speaking out or creating new partnerships.

In a world where trust in the media and government appears to be waning, it is understandable that people would turn to the leaders closest to them for vital information and support.

Following the launch of the 2021 Edelman Trust Barometer earlier this year, we saw that consumers expect a lot of the brands that they engage with.

Following the launch of the 2021 Edelman Trust Barometer earlier this year, we saw that Business and specifically Employers are the most trusted in South Africa

Initiative, from Edelman Studios, will drive performance through creative, data, and commerce

To play their part in setting the nation back on the path to prosperity, South Africa’s institutions need to focus on rekindling trust and demonstrating a willingness to collaborate and take collective action.

Africa’s business leaders now have a clear mandate from consumers and society to work with governments and civil society organisations to limit the fallout from Covid-19 and accelerate the continent’s development.