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Poaching of African wildlife has increased significantly since the pandemic decimated the African safari industry. Samsung Europe wanted to help, so we teamed up with local technology firm Africam and the all-female Black Mamba Anti-Poaching Unit, to create ‘Wildlife Watch’.

2021 Edelman Trust Barometer reveals a strong mandate for NGOs and business to drive positive change in Kenya.

2021 Edelman Trust Barometer reveals that NGOs and business are the most trusted institutions in Nigeria

Business replaces NGOs as the most trusted institution in the country

The 2021 Edelman Trust Barometer reveals trust put to the test through deepening inequalities, an increased urgency to address fundamental problems and a new mandate for business to lead.

Karena has almost 25 years of experience in communications and marketing, spanning various business sectors and disciplines, within both agency and corporate environments.

​​​​​​​As Edelman Africa fosters deeper collaboration with its peers in the Middle East, the leading pan-African communications firm has expanded its executive team with several new internal promotions.

Shield asked us to create a PR campaign to amplify Shield MEN’s work in the community and reflect the brand’s purpose of empowering soccer development in communities.

In this Critical Conversation, Karena Crerar, Advisory Practice Lead at Edelman Africa and Vuyokazi Quphe, Senior Manager: Internal Communications, Nissan South Africa discuss employee engagement during COVID-19 and the importance of instilling and developing trust amongst employees during a humanitarian crisis.

Rob Rose, Editor, Financial Mail and Nick Hedley Content Strategist and Writer, Edelman share their thoughts and views on the trust in media amid Covid-19.