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Following the launch of the 2021 Edelman Trust Barometer earlier this year, we saw that Business and specifically Employers are the most trusted in South Africa

Initiative, from Edelman Studios, will drive performance through creative, data, and commerce

To play their part in setting the nation back on the path to prosperity, South Africa’s institutions need to focus on rekindling trust and demonstrating a willingness to collaborate and take collective action.

Africa’s business leaders now have a clear mandate from consumers and society to work with governments and civil society organisations to limit the fallout from Covid-19 and accelerate the continent’s development.

Poaching of African wildlife has increased significantly since the pandemic decimated the African safari industry. Samsung Europe wanted to help, so we teamed up with local technology firm Africam and the all-female Black Mamba Anti-Poaching Unit, to create ‘Wildlife Watch’.

2021 Edelman Trust Barometer reveals a strong mandate for NGOs and business to drive positive change in Kenya.

2021 Edelman Trust Barometer reveals that NGOs and business are the most trusted institutions in Nigeria

Business replaces NGOs as the most trusted institution in the country

The 2021 Edelman Trust Barometer reveals trust put to the test through deepening inequalities, an increased urgency to address fundamental problems and a new mandate for business to lead.

Karena has almost 25 years of experience in communications and marketing, spanning various business sectors and disciplines, within both agency and corporate environments.