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At the end of 2019, sub-Saharan Africa’s prospects for the year and decade ahead were exceptionally bright. While economic growth was moderating in other regions, the International Monetary Fund expected sub-Saharan Africa’s growth to accelerate to 3.6 percent in 2020 and 4.2 percent by 2024.

The rapidly evolving coronavirus outbreak has not only presented an alarming health crisis, it is also causing significant social and economic implications across the globe.

Edelman provided insight into the need for business and employers to step up during this difficult and uncertain time with its Trust Barometer Special Report: Trust and the Coronavirus.

As the world confronts the spread of the coronavirus, people are seeking greater clarity on the risks they can expect to face and how best to minimise them. They are searching for reliable information from trusted sources. 

Edelman, the largest independent global communications firm, is expanding its African footprint with the acquisition of Gina Din Corporate Communications and the opening of a new office based in Nairobi, Kenya.

In 2019, AXE was bringing a new range of men’s grooming products to the market in South Africa: AXE Gold. The new AXE Gold range included a body wash, AP deodorant spray, body spray and a roll-on AP.

Edelman leaders named to FT and HERoes Champions of Women in Business 2018 – showcasing 100 Female Executives, 50 Male Executives and 50 Female Future Leaders.

The 2018 Edelman Earned Brand study explores how brands can earn, strengthen and protect consumer-brand relationships. READ MORE

The 2017 Edelman Trust Barometer reveals trust is in crisis around the world. The general population’s trust in the four institutions all declined broadly.