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Edelman, the global communications firm, has announced Karena Crerar as CEO, Edelman Africa. Karena previously held the role of Managing Director, Edelman South Africa.

We sat down with Corazon Sefu Wandimi, recently appointed Managing Director at Edelman Kenya for a Q&A

Employees need more than just a way to pay the bills. They need an organisation that shares their personal values, impacts society, and ultimately enhances their lives and the lives of those around them.

LUX has been celebrating beauty and femininity since 1925.

On August 20, 2020, the African Union launched the African COVID-19 Vaccine Development and Access Strategy. The number of vaccines available to Africa represents a small portion of the global supply. So far, less than two percent of Africans have received at least one vaccine dose. To fill this gap in vaccine equity, The Mastercard Foundation partnered with the Africa CDC to provide access to vaccines to Africa.

Kenya Airways (KQ) has been in operation for over 40 years. As Kenya’s national carrier, it has a huge responsibility in shaping Kenya’s image and identity. ​ ​

In the 2022 Edelman Trust Barometer findings for Kenya, NGOs were rated as the most trusted institutions by 73% of Kenyans, ahead of businesses at 70%.

This week, Edelman South Africa released the local findings of the global communication firm’s 2022 Trust Barometer report, The Cycle of Distrust, revealing that 69% of South Africans surveyed have a tendency to distrust first – not believing information until they see evidence that something is trustworthy.  

The 2022 Edelman Trust Barometer has revealed a cycle of distrust spurred on by government and media institutions so it will be up to our most trusted institutions – business and non-governmental organisations (NGOs) – to rebuild confidence and stem the tide of misinformation. ​