Podcasts
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Edelman.AI
Leveraging our extensive expertise in understanding the dynamics of trust—establishing, earning, and maintaining it— we empower organizations to effectively harness the potential of AI as a reliable and trust-building tool.
Successful AI Integrations Depend on Trust
AI promises to be the most transformational technology of our time, reshaping all parts of how we live, work, and interact with the world around us.
Leveraging our extensive expertise in understanding the dynamics of trust—establishing, earning, and maintaining it— Edelman empowers organizations to effectively harness AI’s potential effectively, safely, and responsibly.
Edelman has a broad range of AI offerings and capabilities
AI Awareness and Education
Helping clients drive internal AI literacy and expertise
Through custom masterclass sessions and half-day workshops, our AI experts teach the basis of AI, from the foundations of LLMs to the basics of the latest AI tools.
AI Experiences
Real-world and digitally integrated experiences powered by AI
We leverage the power of AI, data, and other technology to create experiences that help companies earn trust.
AI Advisory
Creating the foundation for effective, safe AI adoption
Our business transformation experts help organizations establish the necessary business fundamentals necessary for effective AI adoption, from process optimization to service innovation.
AI Advisory
Building resilience to AI’s risks – both internal and external
Through AI risk mapping, AI governance development, and resilience planning, we help clients prepare for and respond to the biggest AI risks.
Crisis in the age of AI
Watch Dave Fleet, Head of Global Digital Crisis Edelman, dig into deepfakes, disinformation, and the other AI-powered threats communicators should prepare for.
Edelman Trust Stream
Edelman Trust Stream is a powerful tool that equips leaders, brands, and organizations with the ability to outpace their competition by harnessing actionable insights that cultivate, propel, and optimize trust.
Trust stream leverages the potential of AI to analyze data signals from earned media, social content and various other sources.
Powered by Edelman’s expertise in trust and a proprietary algorithm fine-tuned for assessing trust through natural language processing and machine learning models, leaders and organizations can stay one step ahead, building lasting relationships and maximizing their impact.
AI News and Insights
Article
How ChatGPT And Generative AI Could Bring The Star Trek Holodeck To Life
For Star Trek fans and tech nerds, the holodeck concept is a form of geek grail.
Article
How To Manage Brand Reputation In Light Of AI-Fueled Misinformation
Generative AI—tools like Dall-E 2, Midjourney, Stable Diffusion and ChatGPT—has garnered immense...
Articles
How PR Agencies Are Using AI
Although AI has been used in PR for a while, tools from Edelman, Stagwell and others are adding...
Afrticle
We’ve Been Here Before: How Social Media Prepared Business Leaders For The AI Revolution
While boards and committees are assessing how they respond to the rapidly evolving capabilities of...
Newsletters
Edelman on AI is weekly newsletter created to keep clients and employees informed about the latest generative AI developments, conversations, and use cases. Sign up below:
Case Studies
We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
Social Impact & Sustainability
National Grid: The Green Light Signal
Using smart new innovation, we worked with National Grid to create awareness and understanding of th...
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Digital Innovation & Transformation
Taco Bell: ChatGPT
Mexican Pizza was set to make its long-awaited return to Taco Bell Canada after fans had been clamor...
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Digital Innovation & Transformation
Imagination Engine Chatbot
LEGO also reviewed gifting across the peak holiday period and discovered that customers were overloa...
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Our Team
Brian Buchwald
Global Head of Product
Taj Reid
Global Chief Experience Officer
Tristan Roy
Chief Digital Officer
Justin Westcott
Global Technology Chair
Ricardo Bilton
Senior AI Knowledge Management and Communications Lead
Mirza Germovic
VP, AI Platform Evaluation and Offering Development Lead
Katrina Wei
Executive Vice President of Operations, Edelman Digital
Alexia Adana
Director of Creative Technology, Experiences
Dave Fleet
Global Head of Digital Crisis
Matt Collette
Head of Digital, Canada, Managing Director, Global Digital Growth
Chris Donahoe
EVP, Head of AI Strategy, and Co-Head, US Operations, Edelman Smithield
Myles Cameron
Head of Connected Experiences EMEA
Contact Us
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Benjamin Braun, Chief Marketing Officer at Samsung Europe, sits down with Jackie Cooper, Edelman’s Global Chief Brand Officer, at the annual Cannes Lions International Festival of Creativity.
https://open.spotify.com/embed/episode/45FAXey7d7bOwSn4DklpU8?utm_source=generator&theme=02024The Trustmakers Events & PodcastsJackie sits down with fluid fashion designer Harris Reed, creative director for French fashion house Nina Ricci. During the episode, they discuss how Reed has trailblazed design, creativity, gender fluidity, and advocacy. They also discuss the trials and tribulations of working in the fashion industry, sustainability, and how to address Gen Z without being canceled.
https://open.spotify.com/embed/episode/6ZDYx473hrjADb0GjJIBud?2022Touch of Truth
RESEARCH
How Companies Should Weigh In on a Controversy
Executives need guidance about managing their organizations’ engagement with societal issues—including hot-button topics such as gender, climate, and racial discrimination.
RESEARCH
The Trust-Building Principles of 2023
An analysis of the reports we published this year reveals some clear themes for how institutions and their leaders can make it more likely they will earn trust.
KEY FINDINGS
U.S. businesses speaking out in support of LGBTQ+ people and issues
Presented in partnership with GLAAD, these key findings highlight the importance of U.S. businesses speaking out in support of LGBTQ+ people and issues.
INFOGRAPHICS
Key CEO Traits
Explore the characteristics of a trusted CEO, based on data from a 2023 Edelman Trust Barometer Special Analysis.
2023 SPECIAL ANALYSIS
Trust at Work Across U.S. Divides
This analysis, produced in collaboration with Harvard Business School’s Institute for the Study of Business in Global Society, focuses on the unique role that employers hold in today’s highly polarized society.
Research
Latest data from the annual Trust Barometer and special reports
Insights
Experts and leaders within and outside of Edelman offer observations and applications for building and earning trust based on our research and their real-world experience.
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PODCAST
The TrustMakers
Partnerships
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NYU Stern
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BBC
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ABC
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Newsletters
The Trust Report provides information, context, and applications for trust in business and society.
6 Feb 2024
Gen Z Weighs in on the 2024 Edelman Trust Barometer
Subscribe to receive our latest research and insights directly to your inbox
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Publications
Edelman Trust Institute: Publication 2023
The world is attempting to navigate a period of rapid and often turbulent change at a time when the public’s trust in leaders and societal institutions is unusually low.
What is the Edelman Trust Institute?
About the Edelman Trust Institute
The Edelman Trust Institute is a think tank that advances the study of trust in society. We produce the Edelman Trust Barometer and disseminate insights based on its findings via partnerships and content.
The Trust Institute builds on over two decades of global research to drive data-informed decisions around the imperative of trust. Edelman launched its first Trust Barometer in 2001 as a direct response to the “Battle in Seattle,” when non-governmental organizations stormed the World Trade Organization to protest globalization as an unfair distribution of wealth. In the decades since, Edelman has studied the dynamic shifts in trust across institutions, geographies and society writ large, substantiating that trust is essential to future success on a societal and company level.
Leadership
Justin Blake
Executive Director of the Trust Institute & Global Chair of Executive Positioning
Tonia E. Ries
Executive Director, Edelman Trust Barometer
David M. Bersoff
Head of Research, Edelman Trust Institute
Our Advisory Board
Experts from academia, business, policy, and media shape the Edelman Trust Institute’s research, programming, and editorial agenda.
Pierre Chandon
L’Oréal Chaired Professor of Marketing—Innovation and Creativity at INSEAD; director of the INSEAD-Sorbonne University Behavioral Lab.
Sandra Sucher
Professor at Harvard Business School; author of the newly released book, "The Power of Trust"
Stephanie Creary
Organizational Scholar and Assistant Professor of Management, Wharton; Expert on diversity in the workplace and board room
Rik Kirkland
Former editor FORTUNE and partner/director of publishing at McKinsey; instrumental in growing the McKinsey Global Institute
Hong Fang
Tsinghua University Professor Of Journalism And Communications And Director Of The National Image Research Center
Connect with the Edelman Trust Institute
Please fill out the form to submit inquiries about our work, our data, partnership opportunities, and other interests.