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Karena Crerar, Advisory Practice Lead at Edelman Africa interviewed Prof. Adam Habib - Vice Chancellor of University of Witwatersrand about the critical role leaders and institutions are playing during this humanitarian crisis.

On November 6th, Hector proposed to his girlfriend, Nonhlanhla at their favorite restaurant—the KFC in Vaal, Gauteng, South Africa. The romantic moment was captured on camera and posted to social media by an onlooker.

The Edelman Trust Barometer Special Report: Brand Trust in 2020 shows that in the face of global crises, action and advocacy leads to trust.

On 30 June 2020, we were privileged, and humbled, to have been presented with the highly coveted Africa Consultancy of the Year Award by PRovoke (formerly the Paul Holmes Report).

Trust in governments globally has surged to record highs due to drastic interventions to curb the spread of Covid-19. For the first time since Edelman started monitoring trust two decades ago, government is more trusted than business, non-governmental organisations (NGOs) and the media.

As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman’s most recent Trust Barometer data shows.

At the end of 2019, sub-Saharan Africa’s prospects for the year and decade ahead were exceptionally bright. While economic growth was moderating in other regions, the International Monetary Fund expected sub-Saharan Africa’s growth to accelerate to 3.6 percent in 2020 and 4.2 percent by 2024.

The rapidly evolving coronavirus outbreak has not only presented an alarming health crisis, it is also causing significant social and economic implications across the globe.

Edelman provided insight into the need for business and employers to step up during this difficult and uncertain time with its Trust Barometer Special Report: Trust and the Coronavirus.

As the world confronts the spread of the coronavirus, people are seeking greater clarity on the risks they can expect to face and how best to minimise them. They are searching for reliable information from trusted sources.