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​​​​​​​As Edelman Africa fosters deeper collaboration with its peers in the Middle East, the leading pan-African communications firm has expanded its executive team with several new internal promotions.

Shield asked us to create a PR campaign to amplify Shield MEN’s work in the community and reflect the brand’s purpose of empowering soccer development in communities.

In this Critical Conversation, Karena Crerar, Advisory Practice Lead at Edelman Africa and Vuyokazi Quphe, Senior Manager: Internal Communications, Nissan South Africa discuss employee engagement during COVID-19 and the importance of instilling and developing trust amongst employees during a humanitarian crisis.

Rob Rose, Editor, Financial Mail and Nick Hedley Content Strategist and Writer, Edelman share their thoughts and views on the trust in media amid Covid-19.

Karena Crerar, Advisory Practice Lead at Edelman Africa interviewed Prof. Adam Habib - Vice Chancellor of University of Witwatersrand about the critical role leaders and institutions are playing during this humanitarian crisis.

On November 6th, Hector proposed to his girlfriend, Nonhlanhla at their favorite restaurant—the KFC in Vaal, Gauteng, South Africa. The romantic moment was captured on camera and posted to social media by an onlooker.

The Edelman Trust Barometer Special Report: Brand Trust in 2020 shows that in the face of global crises, action and advocacy leads to trust.

On 30 June 2020, we were privileged, and humbled, to have been presented with the highly coveted Africa Consultancy of the Year Award by PRovoke (formerly the Paul Holmes Report).

Trust in governments globally has surged to record highs due to drastic interventions to curb the spread of Covid-19. For the first time since Edelman started monitoring trust two decades ago, government is more trusted than business, non-governmental organisations (NGOs) and the media.

As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman’s most recent Trust Barometer data shows.